Bundesliga

GOALS

Expand league’s footprint in the U.S. and generate relevant media in South America during German clubs’ winter training camps

DELIVERABLES

Organized high quality training camps tied to unique international friendly competitions. Engaged clubs in local activations and explored international PR opportunities in relevant markets.

RESULTS

Hosted successful training camps every winter since 2015, including Bayer Leverkusen, Schalke 04, Eintracht Frankfurt, FC Köln, Wolfsburg and Hertha Berlin. Matches broadcasted live to over 171 countries.