Universal Orlando Resort, Florida Cup

GOALS

Replicate a smaller size turf soccer arena to be activated at the Fan Zone area of an event.

DELIVERABLES

Organization and full production of a 5v5 Legends Cup, Youtubers Challenges and All Star (Celebrity) game.

RESULTS

2 events live broadcasted
Online audience: 1.18 M individuals on FB Watch and Youtube
+3.4M interactions on social media
+30M impressions on Instagram