Florida Cup, Walt Disney World Resort
GOALS
Connect a brand activation inside a theme park to international soccer legends
DELIVERABLES
Prospect, secure and deliver known stars tied to top soccer clubs to parade at Disney’s Magic Kingdom on convertible Chevrolet Camaros before the famous 3pm daily Disney Parade
RESULTS
Successful activation with participation of world top stars such as Ronaldo and Ronaldinho. Activation repeated for 3 consecutive years.