Florida Cup, Walt Disney World Resort

GOALS

Connect a brand activation inside a theme park to international soccer legends

DELIVERABLES

Prospect, secure and deliver known stars tied to top soccer clubs to parade at Disney’s Magic Kingdom on convertible Chevrolet Camaros before the famous 3pm daily Disney Parade

RESULTS

Successful activation with participation of world top stars such as Ronaldo and Ronaldinho. Activation repeated for 3 consecutive years.